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Gap Moves Away From Global AOR Agency Model
Share| Gap brand is decreasing its reliance on a main global agency in favor of a roster of agencies tapped on an as-needed basis. In early 2011, Gap brand tapped Seth Farbman, Ogilvy’s worldwide...
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Havas Up 2% in Q3; Announces Unilever Global Data Win
Share| Havas today reported organic growth of 2% and revenue of $ 546 million for the third quarter of 2012. North America grew 2.5%, Europe shrank by -.4%, and the rest of the world, including Asia...
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Naked Hires Former Microsoft Exec as Global CEO
Share| Digital expert Richard Dunmall is joining Naked Communications as the communications-planning agency’s global CEO. He replaces Steve Gatfield, who stepped down in August as co-chairman. a role...
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GlaxoSmithKline Taps WPP for Global Branding Effort
Share| GlaxoSmithKline has appointed a WPP Team, lead by Grey London, to handle a new global corporate branding and communications brief aimed at demonstrating the power of GSK’s impact around the...
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P&G Hires New Ketchum, MMC Team for Global Olympic PR Effort
Share| Procter & Gamble has hired Omnicom’s Ketchum and Marina Maher Communications to handle global PR for its future Olympic efforts. The Omnicom shops set up an agency group called MMK to...
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Matt Weiss Joins Havas Worldwide as Global CMO
Share| Matt Weiss, an alumni of McCann and Kirshenbaum, will join Havas Worldwide as its global chief marketing officer. Mr. Weiss’ move comes just three months after Havas dumped the Euro RSCG name...
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Hershey Launches Global Media Agency Review
Share| The Hershey Co. is launching a global agency review for media planning and buying. The move does not impact Hershey’s creative agency, Havas-owned Arnold. “The review includes all paid media,...
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Arnold CEO Andrew Benett Gets New Havas Global Post
Share| After three years as global CEO at Arnold Worldwide, Andrew Benett is relinquishing his post to move up through the ranks of Paris-based holding company Havas. Mr. Benett has been appointed to...
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Wieden’s John Jay Hangs Up Global ECD Hat to Launch W&K Garage
Share| Wieden & Kennedy’s John Jay has a new gig. The agency partner is leaving his post as global executive creative director to launch a co-venture with the independent shop W&K Garage, a...
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Multinationals Rush to Global Planning
Share| The planning race is on. If you’re a big blue-chip marketer, chances are that if you haven’t already, you are preparing to shift media-agency relationships to ensure you’re evaluating media...
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Brazil’s Taterka Wins McDonald’s Global World Cup Assignment
Share| McDonald’s Corp. has awarded Brazilian ad agency Taterka Comunicacoes a global creative assignment for the next World Cup soccer championship, which will be held in Brazil in 2014 with...
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Digitas and LBi Merge to Form Global Digital Network
Share| Publicis Groupe is merging Digitas — which it bought just over six years ago in a $ 1.3 billion transaction– with its newly acquired digital shop, Amsterdam-based LBi. The result will be a...
View ArticleWest African pirates’ new threat to global trade?
Share| A number of reports have emerged of a rise in West African pirate activity. Only yesterday, an oil tanker was hijacked off the Ivory Coast. In 2012 there were 62 pirate attacks in Africa’s Gulf...
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LG Reviewing Media Duties in U.S. and Certain Global Markets
Share| Consumer electronics and appliance maker LG is reviewing its media agency partnerships in the U.S. and in other global regions, according to multiple industry executives. In 2011, the last full...
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Bacardi Moves Global Rum Account to BETC London From WPP
Share| Bacardi has appointed Havas-owned BETC London to handle the global creative advertising for its flagship Bacardi Rum brand, which celebrated its 150th anniversary last year. The rum brand has...
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